What’s Poppin’ in Taiwan Fashion

What are the latest fashion trends in Taiwan? What Taiwanese brands are recommended? Here, we’ll explain everything you need to know about the trends popular among young people in Taiwan!

Fashion Trends in 2025

Looking at the outfits of fashion-conscious young people on the streets, the Y2K trend is still going strong. The most common look is loose baggy denim paired with cropped tops. A mix of streetwear, sporty vintage vibes, and functional materials is everywhere.

Rather than flashy Y2K “gal” styles, outfits incorporating vintage pieces and sports brand items are especially popular.

Taiwan is also strongly influenced by American trends, so many fashionable girls wear yoga wear or training wear as part of their daily outfits.

The “sporty × street” mixed style is especially trendy. This style not only looks light and effortless but also focuses on comfort and ease of movement — a defining characteristic of Taiwanese youth fashion.

Recommended Taiwanese Brands

PAZZO

Originally an online fast-fashion brand, PAZZO is known for its quick response to trends. It’s especially popular among young people because it offers trendy, everyday-friendly pieces at affordable prices.

Image Credit: PAZZO

MERCCI22

A brand influenced by Korean and Japanese trends, but with a uniquely Taiwanese mix of “cute + elegant.”Neutral and pastel color palettes make their items easy to style. Their shoes and bags are especially popular, and the brand has physical stores across Taiwan.

Image Credit: MERCCI22

D+AF

A Taiwanese shoe brand with strong Korean-style influence. Their designs balance both style and comfort, with a wide range of sizes so you can easily find the perfect fit.They’re known for trendy items like platform boots.

Image Credit: D+AF

Recommended Shopping Areas in Taipei

If you want to check out all the brands mentioned above, the shopping district around MRT City Hall Station in Xinyi District or around MRT Zhongshan Station is recommended!

These areas also have many restaurants and commercial facilities, making them convenient locations to stay as well.

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